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pricing & distribution of goods;

The last decades of the twentieth century saw major advances in technology, & this is continuing in the twenty-first century. Technology often is seen as giving firms a competitive advantage; hence, firms compete for access to the newest in technology, & international firms transfer technology to be globally competitive.

It is easier than ever for even small business plan to have a global presence thanks to the internet, which greatly grows their exposure, their market, & their potential customer base. For the economic, political, & cultural reasons, some countries are more accepting of technological innovations, others less accepting. In analyzing the technological environment, the organization may consider the following aspects:

  • Level of technological development in the country as a whole & specific business sector.
  • The pace of technological changes & technological obsolescence.
  • Sources of technology.
  • Restrictions & facilities for technology transfer & time taken for absorption of technology.