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Marketing control process

Discussion VII & VIII

QUESTION 1. The marketing control process is important as it provides the opportunity for an organization to adapt to both external and internal environmental change. Discuss two internal sources and two external sources that will create strategic change within an organization. Use a real-life company as an example to support your discussion.

QUESTION 2. Companies are becoming increasingly global as worldwide competition increases. There are a variety of different modes in which a company can enter foreign markets. Select one of them and discuss what is involved as well as the disadvantages and advantages of pursuing that particular mode. If you were to put together a start-up company and decided that you wanted to participate in the international market, which mode would you select and why?