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differentiation ability in companies

It is no surprise that you still find Google, WeWork, DELL, Apple, Facebook, Salesforce, Microsoft, and SAS at the top when you look at the list of the most successful companies. It is interesting to take a closer look at what lies at the root of their top rankings. A strong corporate culture, together with the knowledge and utilization of this culture, is one of the key factors behind these companies’ success. The correlation between investing in the corporate culture and the bottom-line result has often been called into question. However, doubt about this correlation has been put to rest by a Harvard Business School study which shows that companies with a strong involvement in their corporate culture have a 20–30 percent better differentiation ability than companies with a weak focus on their corporate culture.

Does this mean that a company cannot become successful without a strong and consistent culture? No, absolutely not. However, it is certain that the path to success is both shorter and less troublesome if a company is aware of its culture’s advantages and limitations.

What can the company learn from culture analysis?

Do you experience that processes sometimes come to a stop, that the employees are critical toward changes, or do you want to find out if your organization is structured efficiently? Maybe it is about time that you pay some attention to your corporate culture.

A culture analysis will provide knowledge about the action patterns that exist in the company. It is a good method for gaining insight into employee motivation, cohesion, values, norms, work ethics, and HR challenges as well as structural and organizational problems. The purpose of culture analysis is to show what ties the company together and where the company encounters resistance. A company requires a certain level of agreement regarding the rules and values that the members of the organization must observe. Culture analysis involves an in-depth study of how the necessary cohesion is created in the company and in which areas it is under pressure. Furthermore, the analysis explains where the company’s challenges come from. When and in which situations do problems occur, rendering the company inefficient or incapable of realizing its objectives?