What strategy was Ford pursuing for competing internationally, (prior to Alan Mulally’s arrival).
Case analysis assignment
Total page length is 2 pages, double spaced. Times New Roman 12 font, 1 in margins.
Read the following case in the ebook : Fords Global Platform Strategy . Pg 624.
Answer the following questions:
1. What strategy was Ford pursuing for competing internationally, (prior to Alan Mulally’s arrival).
2. What changed at Ford after Alan Mulally?
3. Should Ford continue with the global platform strategy or make some changes?
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