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THREAT OF NEW ENTRANTS

Collaboration and Productivity: Connected  

Microsoft has emerged as a leader in the team collaboration environment specifically because of its acceptance of UC 3.0. Simply put, Microsoft doesn’t just offer collaboration as an add-on to your existing environment. Instead, Teams is a natural component of your existing Microsoft ecosystem.  

Microsoft Teams allows companies to hold scheduled and impromptu meetings, video conferences and calls, while they have access to the tools and services they rely on each day. They can start a conversation from a Microsoft Excel spreadsheet, or bring PowerPoint presentations into their meetings. There’s even the option to connect with Outlook calendar to ensure that everyone is available for a conversation.  

Of course, it’s not just the connection between Microsoft Office 365 and Teams that makes the Microsoft offering so special. Microsoft also has a strong approach to the communication and business management worlds. Company leaders can organise their teams into different groups, track actions through Activity tabs, and customise their environment to suit their needs.  

The Microsoft Teams adoption rate has been astronomical. Teams entered the industry in preview format by the end of 2016 and launched fully in early 2017. Although initially, companies were concerned about the idea of a replacement for Skype for Business (particularly in the Enterprise), many of those worried have quickly evaporated. After all, Teams today doesn’t just have feature parity with Skype for Business (Online edition only as I write this); it can do so much more. Some Enterprises however are resisting the move to Teams due to recent investments in perpetual licences and not wanting to move to a pay monthly model.