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The unconscious.

The Cenozoic Era (1994–Present): The Webs We WeaveThe World-Wide Web. By 1994, Tim Berners-Lee had released the first version of the WWW protocol, and the browser Mosaic was in circulation. The world was be-ginning to use the Web, and SCiP was in the forefront. The first SCiP presentations on the use of the Web by research psychologists occurred in 1994 with a symposium orga-nized by Michael Levy called “Mosaic and the Informa-tion Superhighway: A Virtual Tiger in Your Tank.” In ad-dition to Levy’s (1995) overview, it included presentations on “Linked Gopher and World-Wide Web Services for the American Psychological Society and Hanover College Psychology Department” by John Krantz (1995); “Infor-mation on the Internet: How Selective Should We Be?” by Allan and Kostenbader (1995); and “Creating a Hypertext Markup Language Document for an Information Server” by Chu, Palya, and Walter (1995). The following year, I organized a symposium on psychology and the WWW. Today the membership of SCiP includes the recognized world leaders in the use of the Web in psychological re-search, and we have made noteworthy contributions to new Web interfaces, the practice of Web-based learning, and Web-based psychological interventions.Survival of the fittest platform. This was also a pe-riod of Darwinian struggle among microcomputer plat-forms and the demise of Apple computer was a perennial prediction at SCiP conferences. As a “Macoholic,” I felt that the Mac increased my productivity by allowing me to get the computer to do what I wanted without a lot of fool-ing around. However, there was always a lot more software for the PC, and Mac users were not always able to make use of the wonderful software for psychologists that was often available for free. At this writing, both platforms appear to be going strong, and the issue for psychologists is not so much the manufacturer as the rapid onslaught of new versions of operating systems and new chips. It seems as if no sooner has a SCiP member figured out how to “really” measure reaction times accurately, than everything changes except the unsubstantiated claims of the industry and the need for someone to learn how to do the experiment righ