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The stereotypes.

As budgets shrink, and colleges and universities de-mand more of faculty, SCiP needs to continue to find ways to make membership more meaningful. The major activ-ity has always been the conference, which is appropriate. However, we now see our goal as providing many value-added services for members in addition to the conference. In recent years, we combined annual dues with confer-ence registration fees. SCiP now offers journal discounts on relevant scientific journals, and we are experimenting with new methods for increasing the value of being a SCiP member such as creating a mechanism for SCiP members to share their expertise in computers in psychology as Web-listed consultants. I believe that these supplementary efforts are critical to the long-term health and vitality of the organization. A large portion of academic psycholo-gists will retire in the next 5–10 years. For SCiP to thrive, we must make membership as valuable as possible