The role of an organisational structure
Problem-based case study
In the sport management industry, decision making and control are integral parts of both governance and management. However, governance is different to management. Board of directors govern the organisation, while the CEO and her/his team manage the organisation. An organisational structure is the term used to identify each job, its function and where it reports to within the organisation. This structure is typically illustrated using an organisational chart. Governance is overseeing the corporate policy implementation for fulfilling all the stakeholders’ expectations. Management consists of the interlocking functions of creating corporate policy and organising, planning, controlling, and directing an organisation’s resources in order to achieve the objectives of that policy. Strategy should explain why one football club is different from the next and why a customer should choose to use one recreation facility over another in the same area. Therefore, strategic management is complex and multi-faceted and requires an understanding of the organisation and its environment (SWOT analysis).
Assessment 2 requirements
This is an individual assessment task in the form of an essay (1500 words). It is worth 40% of your marks for this course and it is due week 11. For this essay, students will continue their investigation on the sport organisation or venue that they prepared in their first assessment task (A1: The report). In this short essay students need to illustrate (a) writing skills and (b) competencies in the sport management topics/theories that inform the sport industry.
The writing skills will be evidenced in the essay through measures including:
- clarity and precision of expression and
- coherent organisation of ideas and materials
The competencies in student sport management will be evidenced through:
- Student demonstration of serious engagement with materials from an extensive variety of sources
- Student demonstration of exceptional effort to gather evidence/data from an extensive variety of sources
- Student capacity to use a sport organisation to illustrate their understanding of sport management topics (e.g., illustrative examples drawn from the sport organisation)
- Student capacity to shape strong recommendations to the organisation based on their analysis
Assessment 2 structure and content
The essay requires students to outline the role of organisational structures, governance and strategic management in sport. Once the role of each area is explained, students need to use their sport organisation to give example one these areas. Now that students are familiar with the environment within which the chosen organisation operates (A1: Report) they need to give example of how the organisational structure, governance/decision making and strategic management processes take place in the organisation.
A2: Tasks & Essay Sections
Cover page: Inclusive of student id, number, essay title, word count
Table of content: ToC inclusive of list of tables, headings and subheading of essay, reference list etc.
- Organisational structure (450 words)
Students need to outline what the role of an organisational structure is in general and give ideas of different types of organisational structures that they will identify in the literature (in this part use some academic references). Then, students need to offer the organisational chart (or design a chart) of the structure of their chosen organisation. Using the example of their sport organisation, student should illustrate ‘who’ within the organisation does ‘what’ in and the flow of power (who reports to whom etc.). Last, students need to show the pros and cons of this organisational structure.
Note: This is an opportunity to familiarise yourself with different jobs/roles in the sport management industry and will help you in your final assessment: the interactive oral
- Governance and decision making (450 words)
Outline the role of governance in decision making in sport organisations. Find an example of a situation in the chosen sport organisation (real or fictional scenario) where there was a serious issue (e.g., player injury, use of prohibited substances, on or off field player misconduct, drink driving, media or sponsorship issues, coach or manager inappropriate behaviour, parents or athletes misconduct, etc.). Outline the situation and present the legal implications of the situation to the club. Then, discuss what the organisations’ legal and ethical responsibility is in addressing this issue (e.g., ethical decision making) (in that last part use some academic references).
Note: Being able to identify legal ramification of various situation and outlining the process of ethical decision making will also help you in preparing for A3.
- Strategic management and strategy analysis (450 words)
Outline the role of strategic management in sport. Then, use the example of your organisation to shape a well-informed SWOT analysis (use SWOT template). Using that analysis, write a summary (use SWOT template) on how the organisation can use the findings in the SWOT analysis to inform strategy (especially from the identified strengths and opportunities).
Then, propose three reasons why the organisation may have difficulty in applying the principles of strategic management (especially drawing on the organisational weaknesses and threats, but also the organisational resources including finance, volunteer, and overall capacity) (support the ideas of this last section with academic references).
- Conclusion (150 words)
This is a brief summary that provides recommendations that are perceptively and thoughtfully derived. Outline at least three well informed recommendations. Once form each section (A, B and C) of the essay.
- An introduction is NOT required
- A SWOT template will be offered to students – SWOT analysis template words are included in the essay (i.e., they count toward the 1500 words)
- Using our course exemplar (the community soccer team) we will discuss some of the points raised on Organisational Structure in Part A, Legal and Ethical in Part B and Strategic Management and analysis in Part C in classes.