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the economic crisis

Overview of new types of print media products The following presents a summary emerging print media products that incorporate elements of sustainability: 1.) Green/ethical consumer magazines a) Sustainable Consumptions & Green Lifestyle National: La Vista, Ivy (closed in 08), My Life International: Good, Plenty, new consumer, Camino, biorama >> mostly financed by advertising revenues >> new consumer and Plenty ceased operations as a consequence of lost advertising revenue following the economic crisis. b) Classical environment magazines natur & kosmos, The Environmentalist … >> Adapted to modern readers, integrate lifestyle sections, expand their activities cross-medial (web 2.0) 2.) Green/ethical special interest magazines national: Green building (architecture), Forum nachhaltig wirtschaften (CSR/Lohas business community), Glocalist (CSR/sustainability community), Natur pur or Cosmia (for Natural cosmetic sector), Photon (renewable Energy), Securvita (alternative assurances) etc. >> These magazines do not attract a large reader base but do reach significant fractions of their target market, which includes many professional groups.