The advertising campaign

Example SWOT Analysis

This is an example of a SWOT analysis in deciding whether to introduce a new service into their portfolio.

Strengths

• Excellent sales staff with strong knowledge of existing services
• Good relationship with customers
• Good internal communications
• Excellent footfall
• Successful marketing strategies
• Reputation for innovation

Weaknesses

• Currently struggling to meet deadlines – too much work?
• High rental costs
• Market research data may be out of date
• Cash flow problems
• Holding too much stock
• Poor record keeping

Opportunities

• Similar services on the market are not as reliable or are more expensive
• Loyal customers
• Service could be on the market for ideal time
• Customer demand – have asked sales staff for similar services

Threats

• Competitors have a similar service
• Competitors have launched a new advertising campaign
• Competitor opening service center nearby
• Downturn in economy may mean people are spending less

Review The SWOT Analysis