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The advertising campaign

Example SWOT Analysis

This is an example of a SWOT analysis in deciding whether to introduce a new service into their portfolio.

Strengths

  • Excellent sales staff with strong knowledge of existing services
  • Good relationship with customers
  • Good internal communications
  • Excellent footfall
  • Successful marketing strategies
  • Reputation for innovation

Weaknesses

  • Currently struggling to meet deadlines – too much work?
  • High rental costs
  • Market research data may be out of date
  • Cash flow problems
  • Holding too much stock
  • Poor record keeping

Opportunities

  • Similar services on the market are not as reliable or are more expensive
  • Loyal customers
  • Service could be on the market for ideal time
  • Customer demand – have asked sales staff for similar services

Threats

  • Competitors have a similar service
  • Competitors have launched a new advertising campaign
  • Competitor opening service center nearby
  • Downturn in economy may mean people are spending less

Review The SWOT Analysis