The advertising campaign
Example SWOT Analysis
This is an example of a SWOT analysis in deciding whether to introduce a new service into their portfolio.
Strengths
- Excellent sales staff with strong knowledge of existing services
- Good relationship with customers
- Good internal communications
- Excellent footfall
- Successful marketing strategies
- Reputation for innovation
Weaknesses
- Currently struggling to meet deadlines – too much work?
- High rental costs
- Market research data may be out of date
- Cash flow problems
- Holding too much stock
- Poor record keeping
Opportunities
- Similar services on the market are not as reliable or are more expensive
- Loyal customers
- Service could be on the market for ideal time
- Customer demand – have asked sales staff for similar services
Threats
- Competitors have a similar service
- Competitors have launched a new advertising campaign
- Competitor opening service center nearby
- Downturn in economy may mean people are spending less