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successful international competitors in an industry

he purpose of this paper is to critically evaluate the strategic decisions that have occurred over the corporate history of Nestle mentioned in the case and to what extent has Mergers and Acquisitions and Strategic Alliances played a role in NESTLE’s strategy in that period. In order to evaluate these strategic decisions, the paper shall outline Nestlé’s historical strategic decisions; give a brief description of each decision and how mergers and acquisitions contributed to the growth of the company.

The paper goes on to explain the current strategies of Nestlé and how sustainable these strategies may be in the future. It explains the rationalisation of these current strategies and the new strategies that ought to be developed.

The paper then looks at the future strategies of Nestle to outline the issues that are likely to be faced when these strategies are implemented .Likely actions are then suggested which may help give solutions to problems faced by Nestle on implementation of its future strategies.

The strategic decisions involve new product development, extensive research development and entry into new product category which were mostly achieved through mergers and acquisitions.

The current strategy was noted as unsustainable in the long term due to the fact that most of the products of Nestlé cannot be classified as healthy .The suggestion made was that Nestle should come up with strategies that will make them healthier than their competitors.

Nestlé’s future strategies were also scrutinized and possible solutions given to overcome some of the strategic implementation issues the organization is likely to face.