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strategy and implementation of business plan

Using SWOT Analysis in Project Management and Marketing
If you’re using SWOT as a serious tool (rather than as a casual “warm up” for strategy formulation), make sure you’re rigorous in the way you apply it:

  • What advantages does your organization have?
  • What do you do better than anyone else?
  • What unique or lowest-cost resources can you draw upon that others can’t?
  • What do people in your market see as your strengths?
  • What factors mean that you “get the sale”?
  • What is your organization’s Unique Selling Proposition  (USP)?

  • Also if you’re having any difficulty identifying strengths, try writing down a list of your organization’s characteristics. Some of these will hopefully be strengths!
    onsider your strengths from both an internal perspective, and from the point of view of your customers and people in your market

  • When looking at your strengths, think about them in relation to your competitors. For example, if all of your competitors provide high quality products, then a high quality production process is not a strength in your organization’s market, it’s a necessity.