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Revolutionizing of Social Media

How Social Media is Revolutionizing Healthcare


Social media is a global phenomenon transforming the way people consume information, research, and news. In the United States, 196 million people used multiple social media platforms in 2016 and a forecasted 216 million will join by 2021. Included in these populations are healthcare professionals utilizing social networking and publishing tools to share their knowledge. On the opposite end are millennials looking for on-demand healthcare advice and treatment. 

With doctors and nurses making this information readily available, social media is quickly revolutionizing healthcare. According to ReferralMD, “More than 40% of consumers say that information found via social media affects the way they deal with their health.” 

Here’s a close look at how social media is changing the way people perceive, consume, and internalize healthcare. 

Millennials Favor Social Media over Doctor’s Visits 

While people of all ages are scrolling through and consuming social media, millennials are especially taking advantage. Forbes reports 60% of doctors use social media as an avenue to deliver better healthcare to patients. With so many doctors blogging and sharing their expertise on easily accessible platforms, millennials can simply research their symptoms and make an educated decision on making a doctor’s appointment. ReferralMD claims that 90% of respondents from 18 to 24 years old said they would trust medical information shared by others on their social media networks. Being able to receive free healthcare advice without having to leave the convenience of your home is highly favorable to the younger generation. Removing the physician aspect, social media has become a place for peers to share their own personal experience with an illness or alignment. Receiving advice from consumers who’ve dealt with your same symptoms can often provide comfort and eliminate the urge to visit the doctor. People can also seek advice on these types of forums for lifestyle changes that impact their current healthcare problems.