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Reasons for creating a business case

Preparing for Business Change

This article is about writing a business case. In 3 Reasons for Project FailureMartin Webster asked the question: “Why do too many projects fail to deliver their objectives even though project management best practices appear to be used?”

To recap, his research identified the following common causes of project failure:

  • Poor project planning
  • A weak business case
  • Ineffective top management involvement and support

Get our white paper, “The Unnerving Cost Of Disconnected Work: Building A Business Case For An Enterprise Work Management Solution” to learn how to create a business case for a work management solution.


This article examines the second cause ― a weak business case ― and shows you how to write a business case for your project or business change initiative. We also provide an outline for the business case template.

The business case is developed during the early stages of a project; skipping or racing through the stages described in “How to Write a Business Case: 4 Steps to a Perfect Business Case Template” is a recipe for failure.