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media increasingly becoming object-oriented and data-driven, enabling applications with collaborative end-user innovation and personalization

Multimedia is content that uses a combination of different content forms such as text, audio, images, animations, video and interactivecontent. Multimedia contrasts with media that use only rudimentary computer displays such as text-only or traditional forms of printed or hand-produced material.

Multimedia can be recorded and played, displayed, interacted with or accessed by information content processing devices, such as computerized and electronic devices, but can also be part of a live performance. Multimedia devices are electronic media devices used to store and experience multimedia content. Multimedia is distinguished from mixed media in fine art; for example, by including audio it has a broader scope. In the early years of multimedia the term “rich media” was synonymous with interactive multimedia, and “hypermedia” was an application of multimedia.