Email: support@essaywriterpros.com
Call Us: US - +1 845 478 5244 | UK - +44 20 7193 7850 | AUS - +61 2 8005 4826

Longitudinal analysis of department chair employment announcements

You have been in the field talking to users and you now find yourself with a massive amount of audio, notes, video, pictures, and interesting impressions. All that information can be overwhelming, and it’s difficult to know where to start to make sense of all the data. Here, we will teach you how to go from information chaos to patterns and themes that represent the most interesting aspects of your data and which you can use as the foundation for personasuser scenarios and design decisions.

When you have carried out user interviews, the next step is to analyze what people have told you. Depending on the complexity of your project, this can be a simple or a complex task, but no matter what your project is, it’s important that you follow certain guidelines for how to analyze your interviews. Although you might feel like you have a pretty good idea what people have told you and you are eager to get started implementing your insights, doing a proper analysis is important for the validity of your results. There is a lot going on in an interview situation, and it’s easy to overlook information that doesn’t fit with your preconceived assumptions of what people were going to say and do during your interviews. A proper analysis will ensure that you go through your data in a systematic and thorough manner. A proper analysis also makes it easy for other people to understand exactly how you reached your various conclusions about your participants and will make your results much more trustworthy. Analyzing your results takes time, especially if your purpose is broad and explorative. But if your time is limited, it’s always better to narrow the scope of your study than to skip steps in the analysis phase and jump straight to acting on your results.

Copyright holder: Highway Agency. Copyright terms and license: CC BY 2.0

If you find yourself with more potential roads (topics) to follow than you have time or resources for, choose one instead of trying to cover everything.

It’s important that you properly analyze your interviews, but there is no single right way to perform qualitative data analysis, and the method you choose primarily depends on the actual purpose of your study. Here, we will focus on one of the most common methods for analyzing semi-structured interviews:thematic analysisA thematic analysis strives to identify patterns of themes in the interview data. One of the advantages of thematic analysis is that it’s a flexible method which you can use both for explorative studies, where you don’t have a clear idea of what patterns you are searching for, as well as for more deductive studies, where you know exactly what you are interested in. An example of an explorative study could be conducting interviews at a technical workplace in order to obtain an understanding of the technicians’ everyday work lives, what motivates them, etc. A more deductive study could be conducting interviews at a technical workplace in order to find out how technicians use a specific technology in order to handle safety-critical situations.