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Legal Research:

The toughest privacy law in the United States today, is the California Consumer Privacy Act, which is set to go into effect on Jan. 1, 2020. Just like G.D.P.R., it requires companies to take adequate security measures to protect data and also offers consumers the right to request access to the data that has been collected about them. Under the California law, consumers not only have a right to know whether their data is being sold or handed off to third parties, they also have a right to block that sale. And the opt-out can’t be a false choice — Facebook and Google would not be able to refuse service just because a user didn’t want their data sold.

While the California Legislature is still working out the precise details of the law and its implementation, other states — including New York — are hard at work on their own privacy legislation. The prospect of a patchwork of state-level rules explains why tech companies are suddenly eager for Washington to step in to set a national standard.