innitiating innovative business deals to potential customers

Written Communication: The ability to express oneself clearly in business writing.

• Expresses ideas clearly and concisely in writing.
• Organizes written ideas clearly and signals the organization to the reader (e.g., through an introductory paragraph or through use of headings).
• Tailors written communications to effectively reach an audience.
• Uses graphics and other aids to clarify complex or technical information.
• Spells correctly.
• Writes using concrete, specific language.
• Uses punctuation correctly.
• Writes grammatically.
• Uses an appropriate business writing style.

11. Persuasive Communication: The ability to plan and deliver oral and written communications that make an impact and persuade their intended audiences.

• Identifies and presents information or data that will have a strong effect on others.
• Selects language and examples tailored to the level and experience of the audience.
• Selects stories, analogies, or examples to illustrate a point.
• Creates graphics, overheads, or slides that display information clearly and with high impact.
• Presents several different arguments in support of a position.