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INDUSTRY ENVIRONMENT THREAT LEVEL

Getting to Know Cisco UC & Collaboration in 2019  

Microsoft certainly has heritage in the collaboration and enterprise communication environment. However, Cisco isn’t a new player either. Cisco has been the heart and soul of communication for many businesses for years. The company has been delivering communications since 1984.  

It was back in 2007 when Cisco decided that they would begin making their way into collaboration systems – long before Microsoft Teams was a blip on the competing company’s radar. The acquisition of WebEx for $3.2 billion set Cisco up with the tools they needed to provide consistent meeting solutions to their businesses.  

In 2009, Cisco took its strategy a step further, by purchasing Tandberg – the video conferencing company. Acquiring a global leader in video conferencing put Cisco on the cutting edge of the collaboration marketplace at the time. The video conferencing solutions that Cisco offers today have come a long way from the bulky meeting rooms that existed back in 2009. However, Cisco seems to have been ahead of the game in terms of endpoints and innovative solutions for a number of years. 

More recently, Cisco took its unified communications strategy to the next level with its purchase of the market leading UCaaS platform vendor, BroadSoft. This acquisition gave Cisco a truly unique way to stand out in the cloud communications space. Unlike other team collaboration tools that offer voice calls through work-around routing components and add-ons, Cisco can build native cloud calling directly into their service portfolio which enables Cisco Webex Teams users to make and receive external calls on global dial-in numbers.