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Improving organizational effectiveness

Motivate People to Buy Into and Deliver the Vision

Now, starting with your mission statement , you need to appeal to your people’s values , and inspire them with where you’re going to lead them, and why.

Use business storytelling  as part of your call to action: this will help people appreciate the positive impact of your vision on the people you’re trying to help. (Hint: if the only person you’re trying to help is yourself, you won’t inspire anyone.)

Then, talk about your vision often. Link it to people’s goals and tasks to give it context, and help people see how they can contribute to it.

Transformational leaders also know that nothing significant happens unless they encourage their people. So, make sure that you know about the different kinds of motivation, and use these to inspire your people to deliver their best