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improving customer service,

And then you literally document it.

So what does the document look like? Well, there are templates out there today. The components vary, but these are the common ones. And then these are I consider what’s essential. So there’s the executive summary. This is just a summarization of your company, what your management team may look like, summary of your product and service and your market.

The business description gives a little bit more history about your company and the mission statement and really what your company is about and how this product or services fits in.

Then, you outline the details of the product or service that you’re looking to either expand or rollout or implement. You may even include in there patents maybe that you have pending or other trademarks.

Then, you want to identify and layout your marketing strategy. Like, how are you gonna take this to your customers? Are you going to have a brick and mortar store? Are you gonna do this online? And, what are your plans to take it to market?

You also want to include detailed information about your competitor analysis. How are they doing things? And, how are you planning on, I guess, beating your competition?

You also want to look at and identify your SWOT. And the SWOT is your strengths. What are the strengths that you have in going to market? And where are the weaknesses? Maybe some of your gaps. And further, where are your opportunities and maybe threats that you need to plan for?

Then the operations overview includes operational information like your production, even human resources, information about the day-to-day operations of your company.

And then, your financial plan includes your profit statement, your profit and loss, any of your financials, any collateral that you may have, and any kind of investments that you may be seeking.