Identify relevant macro trends related to (Starbucks)? 

I outline the answers as the main point, so you should add more information related to that .

1-Identify relevant macro trends related to (Starbucks)? 

Content: adding new content according to trends

Structure: linking activities according to trend

Governance: changing one or more parties that performs tasks

Retreat: a new strategy for old technologies

Counteract: escape from aspects costumers view as negative

2-Form a picture of the business need you’re trying to solve related to (Starbucks)? 

“Mission services”

“Not always still in comfort zone”

3-List options for business model innovation related to (Starbucks)? 

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