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ideas to increase online sales

Ecommerce marketing is the practice of driving top-of-funnel traffic to convert into sales and customers. And there are hundreds of ways to go about it.

From focusing on organic traffic and SEO to using Facebook or Google ads to drive targeted traffic, you can mix and match paid strategies with non-paid strategies all in an effort to figure out which mix converts the most people.

But not marketing strategy is even static. As marketing tactics and marketplace algorithms evolve, so too must your strategy in order to win the highest return on ad spend – as well as return on operating costs associated with non-paid strategies like SEO.

You may have once heard: “If you build it, they will come.”

It’s a great quote, from a great movie.

Unfortunately, when it comes to ecommerce marketing, this notion is completely false. When you build it, they don’t necessarily come.

In a constantly changing and increasingly competitive environment, you need to make more effort to grow your online sales.

For many businesses, this is the biggest reason why revenue goals aren’t met.

With US ecommerce revenue slated to hit $4.9 trillion in 2023, you don’t want to miss the boat.

On one hand, simply building a modern, feature-rich, and user-friendly website may seem like a daunting task (hint, hint: it doesn’t have to be with the right resources).

But even doing only that, you’re only halfway there.

Unless you’re pounding the pavement to build awareness, your ecommerce website will exist in a vacuum.

And that’s not good for anybody – the business owner, the employees, and the people who want to buy your products.

In order to effectively grow an ecommerce business – whether or not you have a retail presence – you need a well-thought-out ecommerce marketing plan to drive brand awareness and increase sales. And there’s no way around it.

But don’t worry, we’re here to help. Within this blog, we’re covering the following topics:

  1. Creating and Executing an Ecommerce Marketing Plan.
  2. Marketing Channels, Tactics & Tools to Consider.
  3. Building a Marketing Team: In-House vs Agency.

Based on this article, you’ll have the information you need to confidently build an ecommerce marketing plan that can effectively scale your business and accomplish your goals.

Remember, there’s no “magic bullet” when it comes to building brand awareness and driving ecommerce sales.

The principles we’ve outlined should be defined as “best practices” but your team’s ability to think critically and get creative will be the “special sauce” your brand needs expedite sales growth.