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How to prepare a strategic plan

Prompt:

Prepare a strategic plan that contains the following sections:

  • Executive Summary
  • Company Overview (with ticker symbol)
  • Company History
  • Products and or services
  • Operations
  • Vision
  • Mission Statement
  • Corporate Values & Culture
  • SWOT Analysis
  • Competition
  • Management team/Leadership
  • Financial Outlook
  • Strategies
  • Conclusion

Instructions:

  • Paper must be written in flawless APA format using headers, headings, in-text references, reference page, 1′ margins (use template provided below)
  • Make sure you use adequate, credible and reliable APA source citations to support your work.
  • This strategic plan will incorporate what you have learned over the past 7 weeks.  Your company selection must be listed on either the NASDAQ or NYSE.
  • You may review the sample strategic plans shared in the resource section and use them as a guide in developing your strategic plan. Please keep in mind that you must still meet the 20% similarity scan requirements upon submission.
  • Review the examples in the resource section of the course prior to submittal.