Email: support@essaywriterpros.com
Call Us: US - +1 845 478 5244 | UK - +44 20 7193 7850 | AUS - +61 2 8005 4826

goals based on industry benchmarks.

. Optimize for mobile
By 2021, more than half of all online shopping is expected to happen on mobile devices, according to Statista. Optimizing your store for mobile means more than having a responsive design. It means you’re designing your site with mobile visitors in mind from start to finish.

Perhaps you have a bigger add to cart button on all mobile product pages, making it easier for the visitor to add to cart without zooming in, for example. You might also present your images in a different format, making it faster for mobile visitors to load product photos and easier to zoom in.

Frank Body sells body scrubs and skincare products. When a mobile visitor lands on a product page and scrolls down, the “add to cart” button appears at the bottom. This saves the visitor from having to scroll all the way back up, likely losing their spot on the page.

Mobile marketing.

  1. Reward your loyal customers
    Focusing on customer retention is a cost-effective way to increase online sales. Return customers account for 22% of a retailer’s revenue, while making up just 11% of the total customer base, according to Stitch Labs. They also spend 15% more over the course of a year.

One way to reward loyal customers and big spenders is through a customer loyalty program. There are many ways both your customers and you can benefit from a loyalty program. They give customers extra incentive to make a purchase and they keep your brand top-of-mind through automated reminders.

You choose how to reward customers, how frequently and for what actions. For instance, you might have a point-based program, which has its own point-based currency that can be redeemed for discounts, free shipping or free gifts.

Outdoor brand REI has a robust customer loyalty program. Members pay a one-time fee ($20) to join the program, and they receive access to exclusive online (and in-store) sales and events. They also receive coupon codes and a portion of what they spend over the course of a year back in store dividends.