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Formulation,Implementation and definitions of strategy

Organisations are confronted with unprecedented levels of environmental turbulence and change while the world we live in becomes even more interconnected, and boundaries between organisations, industries, and public and private lives evanesce. The heightened complexity and turbulence that affect the strategy arena haven’t only changed power relationships within and between organisations but have also changed the speed with which strategy formation and execution need to be conducted. Surviving under these increasingly turbulent conditions requires organisations to renew by revitalising and transforming their traditional core activities.

Classical business strategy, management and organisational concepts and governance structures are no longer sufficient. Organisations require new concepts, new ideas, innovations and new managerial approaches that fit their current and future needs. At Radboud University, we presuppose that the strategic direction taken by an organisation is significantly influenced by the diverse field of stakeholders taking an interest in an organisation’s directions.