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Exploring the global-local nexus.

Sustainable tourism is about sustaining both the industry as a whole (particularly its economic benefits) and the attributes of the product (social, cultural, environmental and economic) on which it is based. An inherent challenge in doing this is defining what actually comprises the industry and the product. As discussed previously, it has been suggested that the tourism industry consists of three types of businesses: the primary trades related directly to tourism; the secondary trades that support tourism; and the tertiary trades that provide the basic infrastructure and support for the industry. Given this definition, ostensibly, almost any business could be included under the auspices of the tourism industry. Likewise, the tourism product is equally difficult to define, and includes an inestimable range of tangible and intangible goods, services and experiences. To further complicate this context, tourism is an integrated system in which the constituent parts are linked. A change in one part affects the other parts. This infers that sustainable tourism requires a holistic approach (Leiper, 1990; Swarbrooke, 1999). The high level of cooperation, collaboration and integration required to achieve a holistic approach to sustainable tourism on any meaningful level is obvious. This level of cooperation however, is very elusive. Sustainable tourism is in many ways about the competition for and distribution of finite resources, so in this respect, requires a political solution. A balance must be struck between tourism and other existing and potential activities. Trade-off between sectors may be necessary in the interests of the greater good if sustainable development is to be achieved (Wall, 1997). For example, one of the underlying principles for sustainable tourism is to use natural, social and cultural resources in a sustainable manner. At the household level, a family may accept a proposal worth millions of dollars for a mine to be located on their property. The financial survival of their neighbor however, may depend on a tourist nature walk through a portion of the rainforest that will now be destroyed by the development of this mine. At a community level, the income generated by employment and sales of goods and services associated with the mine outweighs the economic ability of the nature tour