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Evaluation of Alternatives and Strategic

This book provides heath care management students as well as health care administrators with foundational guidance on strategic management concepts and practices, tailored to the unique needs of the health care industry. Included are a clear discussion of health services external analysis, organizational internal analysis, the development of directional strategies, strategy alternative identification and evaluation, and the development and management of implementation strategies providing an informative and insightful resource for anyone in the field.

This new eighth edition has been fully updated to reflect new insights into strategic thinking, new methods to conceptualize and document critical environmental issues, practical steps for carrying out each of the strategic management processes, industry and management essentials for strategic thinkers , and new case studies for applying the strategic management processes. More specifically, readers of this edition will be able to:

  • Create a process for developing a strategic plan for a health care organization.
  • Map and analyze external issues, trends, and events in the general environment, the health care system, and the service area.
  • Conduct a comprehensive service area competitor analysis.
  • Perform an internal analysis and determine the competitive advantages and competitive disadvantages.
  • Develop directional strategies.
  • Identify strategic alternatives and make rational strategic decisions for a health care organization.
  • Develop a comprehensive strategy for a health care organization.
  • Create effective value-adding service delivery and support strategies.
  • Translate service delivery and support plans into specific action plans.

The health care industry’s revolutionary change remains ongoing and organizational success depends on leadership. Strategic management has become the single clearest manifestation of effective leadership of health care organizations and the strategic management framework’s strengths are needed now more than ever. The Strategic Management of Health Care Organizations provides comprehensive guidance and up-to-date practices to help leaders keep their organizations on track.