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environmental factors effect on observable behavior

The Behaviourist perspective refers to a form of contemporary psychology where both humans and animals are viewed as organisms that are influenced by their social or environmental living conditions (Mclead,2007,p.1).The behaviourist perspective is centred around the concept of how environmental factors also known as “stimuli” affect our observable behaviour(Cognitive psychology. Research directions in cognitive science: European perspectives, 1990).This psychological perspective does on the other hand propose two main processes in order to explain human behaviour ,these processes are referred to as classical conditioning and operant conditioning (Mclead,2007.p.2).This veracity ultimatelly reffers to the condition where a individual learnins from the consequences of their behaviour. In comparison classical conditioning is an aspect of behaviourism and theory which was developed by Ivan Pavlov, it states that behaviour can be noted through reflexes and neutral stimuli(Cognitive psychology. Research directions in cognitive science: European perspectives, 1990).B.F Sinner was conversely the theorist who investigated the process of operant conditioning with regard to voluntary and involuntary behaviour(Mclead,2007,p.3).These theorists believe in three behaviour shaping techniques which enable a one to understand human behaviour,these methods do however include the likes of positive reinforcement ,negative reinforcement and punishment(Mclead,2007,p.3)Behaviourists do however reject the idea that people have free will and believe that environmental conditions shape individual behaviou