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Indeed, data visualization is such an integral part of self-service BI tools that the tools to make and publish them largely share common feature sets. As expected, in our recent review roundup of the best self-service BI products, we found the vast majority to be capable of data visualization operations.

However, customers looking to really exploit data visualization should look at these tools carefully and exclusively through that lens before making a buying decision. After all, sometimes the right tool to parse your data may not offer a sufficient visualization palette for your needs. For example, you may want the ability to build a custom infographic or create interactive visualizations, but not all BI apps provide those options. You may need to invest in a combination of tools to get both the analytics and the visualization tools you need.