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effect on the organisation economic changes

The Institute for Strategy and Competitiveness of the Harvard Business School defines strategic position as the choices a company makes about the kind of value it will create and how that value will be created differently than rivals. This is important for performance as it takes cognizance of the changing environment in establishing adesired position in the future with reference to their present. Strategic positioning is aimed at ensuring continuity of the organization. This vision of an organizations’ position in the future, informs the strategies that are adopted by the organization andthe choices made towards attaining this goal. It should make them more competitive than their rivals.A key contributor to the knowledge of strategic positioning and strategy is Michael Porter who outlined the generic competitive strategy is fit for adoption by organizations to gain competitive advantage. In Porter (1980) generic strategies, organization can have cost leadership where they price their products