Does negative campaigning garner attention by providing useful information?

Chapter 11 highlights the continual debate among political scientists as to whether negative campaign ads help or hurt a candidate’s prospects of winning. Regarding whether or not negative ads ‘work’, Hershey notes that these appeals are often useful because they are memorable and emotionally engaging. However, “after the individual has made his or her choice, attack ads are likely to depress turnout, especially among people who are not strong partisans” (pg. 220).

Where do you fall on this debate? Does negative campaigning garner your attention by providing useful information? Or does negative campaigning cause you to tune out? Explain and provide current examples of ads from Georgia’s 2018 gubernatorial race.

*Note: Reaction posts should be approximately 2 paragraphs in length. Responses to other students do not have a length requirement but serve as your participation grade (i.e., the more thorough the better).

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