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Describe the effective strategies for creating and sustaining policy change

Online Series

  • May 22-June 26Digital Communication Certificate Program
    This live, online, six-session program will equip management-level communicators with best practices within digital content strategy, personas, digital storytelling, writing for SEO and the web, digital innovation and the measurement of digital communication.
  • Aug. 14-Sept. 18Integrated Communication Certificate Program
    This live, online, six-session program builds an advanced approach to integrated marketing communications that is specifically built for today’s communication professional. Strategic integrated communication can help organizations streamline their efforts and significantly boost results by focusing on synergy, alignment and measurement. The Integrated Communication Certificate Program will equip management-level communicators with best practices within integrated marketing concepts for specific audiences in order to develop integrated strategies and tactics that work together to boost results and effectively manage your work in a planned, synchronous fashion.

Workshops

Certificate Programs

  • On-DemandHow the PESO Model Changes the Conversation for Communicators
    The PESO model takes the four media types — paid, earned, shared and owned — and merges them together for an integrated — and measurable — communications program. Most of the industry had adopted the model, but not many truly know how it all works together and drives business results. Join Gini Dietrich, the founder and author of “Spin Sucks” and creator of the PESO model, to learn how to implement it within your organization.
  • On-DemandCrisis Communication Certificate Program
    Effective crisis communication can help organizations maintain trust, inspire consumer confidence and build competitive advantage. Recent poorly handled crises in business, government and nonprofits show how ineffective crisis communication can set an organization back significantly. Designed as an on-demand, certificate of completion program, the Crisis Communication Certificate Program will equip management-level communicators with best practices in industry perspectives by sharing resources and ideas, and working through various crises.
  • On-DemandCommunicating to Manage Performance Certificate Program
    The Communicating to Manage Performance (CMP) Certificate Program is a dynamic skills-based certificate of completion course designed to empower managers, team leaders and supervisors to gain or enhance skills that will allow them to set expectations, provide clear and timely redirection of performance or behavior that is ineffective (or inappropriate) and value the unique contribution of each employee through proven listening and encouraging techniques. After taking this course, you will be armed with substantive tools to enhance your career and provide immediate application at work.
  • On-DemandReputation Management Certificate Program
    This on-demand, professional development offering is designed as a certificate-of-completion program to equip management-level communicators with a solid perspective of best practices and resources to meet the changing expectations of senior management for Reputation Leadership