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demographic structure

What motivates people to spend so much time interacting on Facebook and similar platforms? Most people report that they do so in order to stay in touch with family and friends Other reasons people report include (a) connecting with old friends with whom one has lost contact, (b) connecting with others with shared hobbies or interests, (c) making new friends, (d) following celebrities and (e) finding romantic partners (Smith, 2011). Clearly, people have many reasons for using social network sites. However, does time spent interacting with these social network sites SOCIAL NETWORK SITES & SUBJECTIVE WELL-BEING This article is protected by copyright. All rights reserved. 7 influence subjective well-being? Before addressing this question, it is important to clarify what we mean when we use this term. Subjective well-being Subjective well-being as a concept refers to how people evaluate their life It entails both cognitive judgments of satisfaction (i.e., cognitive subjective well-being) and affective evaluations of ones‘ mood and emotions (i.e., affective subjective well-being) ) with high levels of subjective well-being being characterized by frequent positive affect, infrequent negative affect, and a global sense of satisfaction with life (Myers & Diener, 1995). When reviewing studies on subjective well-being in this paper, we use the prefix ―affective‖ or ―cognitive‖ depending on how subjective well-being was measured.