Critically analyse the business strategy of one of the firms whose operations are included in the ‘gig economy’

Critically analyse the business strategy of one of the firms whose operations are included in the ‘gig economy’

For more information on the gig economy follow this link

https://www.theguardian.com/business/the-gig-economy

Then develop an argument as to whether this firm’s operations represents the actions of a socially responsible company. You should think about the relationship the company has with its customers and other stakeholders. You should develop an argument to detail whether these companies have a positive influence on society, or are they an example of a company neglecting their social responsibilities.

Academic themes you may like to consider  (This list is not exhaustive)

Relationship management

Branding , Image, identity and reputation

Corporate citizenship and CSR

Stakeholder management

 

To start you off on some of the themes relevant to this assignment please read, “When your boss is an algorithm”

 

 

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