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“Counterbalancing for serial order carryover effects in experimental condition orders”.

In the middle of the 20th century, behaviorism became a dominant paradigm within psychology, especially in the United States. This led to some neglect of mental phenomena within experimental psychology. In Europe this was less the case, as European psychology was influenced by psychologists such as Sir Frederic BartlettKenneth CraikW.E. Hick and Donald Broadbent, who focused on topics such as thinkingmemory and attention. This laid the foundations for the subsequent development of cognitive psychology.

In the latter half of the 20th century, the phrase “experimental psychology” had shifted in meaning due to the expansion of psychology as a discipline and the growth in the size and number of its sub-disciplines. Experimental psychologists use a range of methods and do not confine themselves to a strictly experimental approach, partly because developments in the philosophy of science have affected the exclusive prestige of experimentation. In contrast, an experimental method is now widely used in fields such as developmental and social psychology, which were not previously part of experimental psychology. The phrase continues in use, however, in the titles of a number of well-established, high prestige learned societies and scientific journals, as well as some university courses of study in psychology.