Email: support@essaywriterpros.com
Call Us: US - +1 845 478 5244 | UK - +44 20 7193 7850 | AUS - +61 2 8005 4826

cosmopolitan lifestyles with varied interests

Target group General description a) The Guardian: The Guardian’s political tendency is described as liberal (progressive) and left-wing. Readers are mostly cash-rich, time-poor individuals with varied interests. b) www.guardian.co.uk Typically young, upmarket professionals who tend to enjoy cosmopolitan lifestyles with varied interests. They have an average household income that is 27% higher than the average UK internet user. Media users reached a) The Guardian: Average daily sales (10/08 – 03/09): 348,494 Average issue readership (07/08 – 12/08): 1,264,000 b) www.guardian.co.uk: (02/09) monthly page impressions: 228,136,292 monthly unique users: 25,331,083 c) www.guardian.co.uk/environment : (02/09) monthly page impressions: 1,545,286 monthly unique users: 391,368 User/reader behaviour on platform/in campaign The results of a reader/user-survey conducted in July 2008 show that sustainability coverage in the Guardian print and internet website led to a change of behaviour (e.g. energy saving, recycling, sustainable consumption). In all categories, the newspaper readers stated more distinct changes than the internet users. Age structure a) The Guardian: 15-34: 32% 35-54: 36% 55+: 32% b) www.guardian.co.uk: 16-24: 18% 25-34: 29% 35-44: 25% 45+: 28% Sex structure a) The Guardian: male: 62% female: 38%