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conceptual limitations

Clarity of Message

The message should be self-explanatory and clear. The audience should be able to comprehend what you want them to do, say or believe. If the message is meant for internalization and the audience are intelligent and rational, the drawing conclusion of the message is left to them. If there is any danger that the audience may draw a wrong conclusion then it should not be left to them.

    Timings and Context

Selection of appropriate conditions, climate and timings is of vital importance for the acceptance and adoption of a message. Many charity drives occur during Ramazan in the Islamic world.

A good public relations practioner should sense the public’s mood and try to capitalize on it. He should keep himself abreast of what media gate-keepers consider newsworthy to achieve proper publicity for his organization in the news media.

    Audience Participation or Involvement

Persuasion is enhanced by the active involvement or participation of the audience. For better quality and more production the suggestions should also emanate from the audience. Decisions or suggestions formulated after consulting the audience are adopted more readily and employees are also more committed to prove the efficacy of those solutions.

   Action Principles or Hints for Action

Action-oriented ideas and suggestions hinting at practical guidelines have greater chances of acceptance than those devoid of action and merely relying on empty appeals.

    Contents and Structure of Message

Content and structure of messages can also enhance considerably the rate of their acceptance and in turn attitudinal change. Both rational and emotional appeals, comprised of statistics, budget figures, civic pride of the audience, gratitude To their Alma Mater, drama, examples, testimonials and mass media endorsement are used in devouring persuasive messages. In some situations two-sided arguments, humour, the factors of Primacy (arguments presented first in the speech) and Recency (strong arguments presented near the end of a speech and conclusion—summarizing and reinforcing the speaker’s point of view—can produce greater persuasive effect.