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Climate Change

Good practice examples General description Country UK Name of the media format The Guardian (www.guardian.co.uk) Media genre • daily newspaper • www.guardian.co.uk/environment: website Name of the campaign/project n.a. Short description of media format a) The Guardian One of the four major national newspapers in the UK, published by Guardian News & Media Ltd. ( GNM ) which is owned by the Scott Trust whose mission is to ensure the journalistic and financial independence of the Guardian. b) www.guardian.co.uk/environment In 2006 the GNM board defined environment as one of the core editorial areas. In order to cover the topic in detail an ambitious environment website was launched with the stated aim to become the best source of environmental news, comment and advice. The website offers: • News and commentary on environmental issues such as climate change, energy, ethical living, food and recycling. Blogs, job listings and multimedia, including audio and video podcasts. Users can comment and are encouraged to join discussions. Relevant news from members of the Guardian Environment Network, which includes the world’s leading environment websites. Short description of campaign/project GNM stated its aim “to be the leader on sustainability within the media industry”. It is the first publishing company in the UK that obliged itself to offer continual coverage of ecological, social and ethical issues and implemented the first commercial sustainability team in the media business. Duration Open ended Background/history 1821: Founded as The Manchester Guardian 1959: Renamed The Guardian 1993: affiliation of Sunday paper The Observer Long history of reporting on social justice issues 1972: First UK newspaper to introduce environment correspondent 1980: Second environment correspondent added 1989: Environment pages launched (2 pages / week) 2006: The Guardian Environment website launched 2008: Board defines environment as one of the core coverage areas (large investments, team doubled) Motivation/goals • Be the best news source for environmental and social justice issues, comment and advice internationally in order to inform readers. • Place sustainability issues on the public agenda and expand the debate with reliable facts.