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business analysis

business analysis. And when I say business analysis, I do distinguish between business analysis and a business analyst by the way. So I’m talking about anyone that practices business analysis. I’m also very interested in innovation and its effect on organizations of all sizes. And I thought, this would be kind of a fun topic that, boy, some people think it’s an either/or thing. That either we’re doing business analysis, I’m so busy, I don’t have time to do anything else or I’m busy innovating. And my central theme really is, is that business analysis is about being a trusted adviser. And one of the key roles of a trusted adviser is to help organizations innovate. And so my paper and my presentation relate to that. And I think that’s a very important thing that we view ourselves as entrepreneurs, as innovators, even as we’re doing our project management work, as we’re doing our business analysis work.