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alienation of locals and brand dissociation

Types of operations
Exports and import

Merchandise exports: goods exported—not including services.[11]
Merchandise imports: The physical good or product that is imported into the respective country. Countries import products or goods that their country lacks in. An example of this is that Colombia must import cars since there is no Colombian car company.
Service exports: As of 2018, the fastest growing export sector. The majority of the companies create a product that requires installation, repairs, and troubleshooting, Service exports is simply a resident of one country providing a service to another country. A cloud software platform used by people or companies outside the home country.
“Tourism and transportation, service performance, asset use”.[12]
Exports and Imports of products, goods or services are usually a country’s most important international economic transactions.[12]
Top imports and exports in the world
Data is from the CIA World Factbook, compiled in 2017:[13]

Partner Name Export (US$ Thousand) Import (US$ Thousand) Import Partner Share (%) Export Partner Share (%)
World 14,639,041,733.88 14,748,663,389.75 100.00 100.00
United States 1,456,000,000 1,292,436,125.64 8.76 13.29
Japan 634,900,000 661,678,484.03 4.49 3.20
Germany 1,322,000,000 1,145,973,941.19 7.77 6.26
France 507,000,000 488,825,071.86 3.31 3.68
United Kingdom 407,300,000 359,480,074.29 2.44 4.17
Choice of entry mode in international business
Strategic variables affect the choice of entry mode for multinational corporation expansion beyond their domestic markets. These variables are global concentration, global synergies, and global strategic motivations of MNC.

Global concentration: many MNEs share and overlap markets with a limited number of other corporations in the same industry.
Global synergies: the reuse or sharing of resources by a corporation and may include marketing departments or other inputs that can be used in multiple markets. This includes, among other things, brand name recognition.
Global strategic motivations: other factors beyond entry mode that are the basic reasons for corporate expansion into an additional market. These are strategic reasons that may include establishing a foreign outpost for expansion, developing sourcing sites among other strategic reasons.[14]
Means of businesses
Entry modes: Export/import, wholly owned subsidiary, merger or acquisition, alliances and joint ventures, licensing[15]
Modes: importing and exporting, tourism and transportation, licensing and franchising, turnkey operations, management contracts, direct investment and portfolio investments.
Functions: marketing, global manufacturing and supply chain management, accounting, finance, human resources
Overlaying alternatives: choice of countries, organization and control mechanisms
Physical and social factors
Geographical influences: There are many different geographic factors that affect international business. These factors are: the geographical size, the climatic challenges happening throughout the world, the natural resources available on a specific territory, the population distribution in a country, etc.[16]
Social factors: Political policies: political disputes, particularly those that result in the military confrontation, can disrupt trade and investment.
Legal policies: domestic and international laws play a big role in determining how a company can operate overseas.
Behavioral factors: in a foreign environment, the related disciplines such as anthropology, psychology, and sociology are helpful for managers to get a better understanding of values, attitudes, and beliefs.
Economic forces: economics explains country differences in costs, currency values, and market size