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A meta-analysis of studies

Rather than treating norms as a defining workplace characteristic (i.e., a shared moral understanding among members of the organization), personal norms allow the recognition that individuals in the same workplace may vary in their expectations. Personal norms are located within the self. For example, someone may have a long-held belief that it is important to help others, and thus his or her behavior reflects a personal norm to behave altruistically. Personal norms are generally less affected by social context, although some have argued that they may be influenced by group norms.